Glogster

I have created a test Glogter to get used to this webstite. Glogster is a social netwoking website that allows you to inbed free interactive posters onto your blog.


Brief Textual Analysis of Your Chosen Music Video

1. Name of artist?
Amy Winehouse

2. Title of the song
Back to Black

3. Date of release?
30 April 2008

4. Director of video (if possible)?
Phil Griffin

5. What genre of music does this song fall into?
Soul

6. Is there a relationship between the lyrics and visuals in the song? (Do the visuals illustrate or amplify the lyrics?
I felt that there was a relationship between the visuals and the lyrics becuase the effects used when editing the song relates to the song title 'back to black'. They have used the black and white affect within the editing of the music video. Also, you can tell that the clothing that Amy Winehoouse is wearing and the actors around her have a relationship with the songs lyrics.

7. I there a relationship between the music and the visuals? (Does the video cut to the beat? Are there solo instrumentals that are illustrated in some way by the visuals? Does the editing of the video change the pace with the music?


8. What is the importance of the artist in the visuals? (How is the artist being 'sold' to the audience? What image of the artist is being given? Does the video relate in any way to previous videos by this artist? Are there any motifs (signs) which have been used previously, or does this video represent a change? If it is the artists first video, how are they being portrayed and why?


9. Is there any voyeurism in the video? ( is the artist or anyone else portrayed in a sexual way? Are there any other aspects of voyeurism such as 'screen within screen', binoculars, cameras, etc?)
There is no voyeurism within the music video at all. The music video is based around a funeral so i feel that it would not be relevant towards the video and lyrics. There is no relationship between voyeurism and the music vidoe.

10. Does the video have any intertextuality? (Does it make reference to or show influence from any other media texts?)


11. What is the mixture in the video between performance (the band performing) and narrative (a story being told)?
Most of the video is Amy Winehouse lip singing with the lyrics but there is a story being told. The story is that she is now in a dark place, feeling down becuase of a previous relationship and now she is trying to forget the past with the funeral of the relationship between the two. Her ex could not give up drugs "kept his lips wet with his same old safe bet". He goes back to "her" (drugs) and Amy goes back to "black" (drugs) as well. She kept trying to say "goodbye" to drugs but he kept pulling her back in








Andrew Goodwin's 6 Feature of Music Videos

In his book Dancing Factory Goodwin points put characteristics and features that can be found in music videos.

1.Music videos demonstrate genre characteristics. (E.g. Stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop)

2.There is a relationship between lyrics and visuals. The lyrics are represented with images. (Either illustrative, amplifying, contradicting)

3.There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. (Either illustrative, amplifying, contradicting)

4.The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur their work (a visual style)

5.There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.

6.There are often intertextual (to films, tv programmes, other music videos etc)

From Andrew Goodwin, Dancing in the distraction factory, 1992.

Me as a Consumer of music


Mum - My mum listens to all different genres of music from the Ramones to today's top chart music. I think that she has been influenced by my step dad who listens to bands such as The Clash and The Sex Pistols. The punk genre he is into contrasting with me listening to chart music in the car and around the house where my mum can hear.

Dad - My dad and mum live in different households so in one house I have been brought up with one type of music then another in another house hold. My dad likes Spandau Ballet, Elvis and Cliff Richard. I have not been influenced in a any way from my dads enjoyment in music but when he plays it in the car, I tend to know the words because I have been brought up listening to this type of music. Although, as i have grown up, i have grew out of listening to this type of music.




Me- I feel that i am more influenced by my step dad more than my dad or mum because i am now interested in his music tastes. The Vaccines are now one of my favourite bands clearly influenced by my step dads choice in music. Although, i do like present music that is in the charts. I have found my own music genre that i was not in my house hold such as Amy Winehouse.


I listen to the music channels, mainly MTV and 4Music because i like these channels normally show the music that i enjoy listening to. Also i prefer these channels to any other because they show reality shows as well as music. Also, all of my music that i have downloaded is on my phone and have an app called VEVO that lets me listen to the lastest music when im out of the house.