Evaluation Question 1: In what ways does your media products use, develop or challenge froms and conventions of real media products?

Evaluation Question 2: How effective is the combination of your main product and ancillary task?

Evaluation Question 3: What have you learnt from your audience research?

Evaluation question 4: How did you use media technologies in the construction, research, planning and evaluation stages?

Tom Odell - Another Love

Audience Research: Music Video Colour

To achieve the feel and look that i wanted to portray to the audience, i didn't know whether to make the music video black and white or leave it in colour. Because the start and the end of the music video is not within the memories of the couple. I took the decision of making the memories which is the middle section of the music video black and white but wanted audience feedback to see if i had made the correct choice.

I ask a hand full of people to watch both edited music videos one colour and the other black and white. These were the responses that i received. 

1. Ellie Spence 'Looking at both of your music video the colour one and the black and white one, i personally think that you should change it to black and white as it defines to the audience that the memories  (black and white) are separate the start and ending of the music video were the couple meet (colour)'. 

2. Mr Henton 'I think that you should change it to black and white as listening to the song that you have chosen, it seems to go with the song more having it in black and white rather than colour'.

3. Becca Payne 'I feel that you should keep it in colour as at the start of the music video were the shots are going through London, brightness and lens flare looks good but when you change it to black and white you can't see these features as much'.

From the feedback i have received, i have made the choice of keeping the music video black and white instead of full colour. Below is the music video in colour and black and white.

Editing my music video

Step 1: I have inported all my footage into Adobe Premier Pro to start editing. If and when i need any more footage, i can just import this into the file and add to the music video. All the footage at this moment is on teh left hand side waiting for me to start editing the music video all together.

Step 2: I am now inporting the track into the music video file. This is a simple drag and drop method and does not take long to do. I can now start editing the music video in sync with the music.

Step 3: Adding intro track into Premier Pro. This is the song that will feature at the start of my music video when the 2 casting members first speak. I have chnaged the volume of the song so the audience can hear the couple speak and how they first met. This was a simple method by easily lowering the volume to the level i wanted.

Step 4: I now have to time the opening music with long long i want it to go on for when the casting members are speaking. I also have to time when i want the music to sound like the headphones are out of the ear seperating one from another. I have faded half of the song when the earphones come ouyt and then fade into the main music, Another Love. This is a simple method were i drag the cross fade audio transaction on top of the audio.

Step 5: I have now started to put together my footage to create my music video. The first piece of footage that i have added needs to be made a little lighter than it already is. To do this, i simply drag the lighting effect filter on top of my chosen clip and then i can now change the direction of the light, where i want it to be more lighter, in my case the sky and how bright i want the footage to be. I feel that this lighting effect has really worked and i am pleased with th outcome of the effect.

Step 6: Following on from the lighting effect, i have now added a lense flair to the footage. Simply dragging the effect on top of the clip and then moving the flair around the footage to where i would like it. I changed the brightness, angle and where it is placed on the footage. Again, i think this has been a good outcome and i am pleased with the way the footage is now looking.

Step 7: Adding more footage to the music video like the video of a homeless person on the streets of London, i experimented with different filters like changing the exposure and turning the footage black and white. I felt that this wasn't necessary so i decided to take all effect of the footage and have it how it originally was. 

Step 8: Changing the speed of the footage from 100%, the original speed to 80%. I felt that changing the speed of the footage made it seem like the person the other side of the camera felt dazed and to get the footage to cut the beat, i made it longer to fit. 

Step 9: Again, like in step 5, i thought that the footage i had looked dark and needed to be lighted using the lighting effects tool available. The same process was followed like in step 5 moving the direction of the light, angle and the brightness. This made the footage appear to be in better quaintly as the camera i used, my phone, wasn't that great quality.

Step 10: Adding more footage to the music video, cutting in and cutting out the bits of footage that i wanted to feature within my music video. 

Step 11: Changing the speed of the footage to cut the the beat and fit in with the rest of the music video footage. 

Step 11: Again, changing the speed of the footage to get the lost effect that i wanted. The camera shakes and moves side to side searching for the girl which is no longer there. 

Step 12: Experimenting with the footage that i have, changing the colour filter to black and white. Although it does look good and fits in with the music video, i decided not to stick with the black and white effect on my music video. 

Step 13: I had to change the scale of the footage to fit the screen that i was editing on. This was a simple process and didn't take long. I simply has to drag the footage to scale using the corners. 

Step 14: To portray the message of the relationship between the two falling apart and coming to an end re-living all of the couples memories, I had to reverse the footage that I had to create this feeling. This was simply done by going onto the time setting and clicking the 'reverse speed' option.

Step 16: Using the mirror effect on-top of my footage created a mirror effect either side of the screen. I simply dragged the filter over the top of the footage and this was automatically placed in the middle of the clip.

 Step 17: Experimenting with my music video, i decided to add 3 pieces of footage into one screen. This was done by over lapping each clip and then selecting the clip indavidually and moved them about  to the order i wanted. This was a simple process but i did not like the outcome so i decided not to feature this within my music video.

Edited music video part 2

Edited music video opening

Planning: Casting

As my music video is based around a couple, i will need to cast a female. She has to fit a specific age of 16-18 to hit my target audience for the music video. Candidates have to be dedicated and i am able to trust them to turn up to the different locations needed to film the music video.

Candidate number 1:

Name: Tania Garratt

Age:17

Tania was used in my previous film work for last year and was a good candidate to cast as she was confident in front of the camera and is not shy around other people. This would be good because the male that i choose to cast, may not know one another well and i need it to look like they are an actual couple so this means not being awkward and shy around each other. She does not have any past experience within acting and drama, but from past experience that i have with her, she is a great candidate to consider.

Candidate number 2:

Name: Keely Raynor

Age:18

Keely studied GCSE Drama which gives her past experience with acting and will be a good candidate. Also, she is not shy with new people and most importantly, the camera. Keely is a confident individual giving me her word that she will take part in the music video if she is needed and i feel i can rely on her when i need her on a specific date for filming and i know she will be there.

Candidate number 3:

Name: Ellie Spence

Age: 18

Ellie Spence studied GCSE drama and is currently studying A-Level Drama which makes her more used to acting in front of the camera, confident in front of the camera and acting with someone else will come at ease to her.

The chosen candidate that i have chosen to cast in my music video will be Keely Ranor. This is becuase she has past experience with drama and achieved a extremly high grade in GCSE. This

Filming date

I am planning to film part of my music video on Monday 10th March during my double media lesson. The location of the filming is going to be on the street, near the park and in the park and the field. I will be only filming part of my music video on Monday but i will be filming the next part on the following Monday. I will plan to have all the filming complete by Monday 17th March so i can start editing the music video.

Weather
Looking at the weather for Monday, i thnk that this is the ideal weather for filming. Although, i do think that if the weather was completly cloudless the lighting would be much better but with the eqipment i have, the cloud should not be a problem.





Equipment The equipment that i am going to use for filming is the Cannon EOS1100D camera and a tripod. Point of view shots will be used.
 

Planning: Shot List

Shot 1: Handheld Point of view
Shot 2: Extreme Close up
Shot 3: Close up
Shot 4: Hand Held Close up, Point of view
Shot 5: Tracking
Shot 6: Still
Shot 7: Tracking
Shot 8: Tracking
Shot 9: Still
Shot 10: Hand Held Tracking, Point Of View
Shot 11: Tracking
Shot 12: Establishing
Shot 13: Long Shot
Shot 14: Close up
Shot 15: Extreme Close Up
Shot 16: Hand Held Close Up Tracking Shot, Point Of View
Shot 17: Extreme Close Up
Shot 18: Close Up
Shot 19: Medium Close Up
Shot 20: Hand Held Tracking, Point Of View
Shot 21: Tracking Close Up Cut Away
Shot 22: Close Up
Shot 23: Wide Shot
Shot 24: Tracking Point Of View
Shot 25: Tracking Mid Shot
Shot 26: Cut-In
Shot 27: Wide Shot
Shot 28: Point Of View Close Up
Shot 29: Close Up
Shot 30: Wide Shot
Shot 31: Extreme Close Up
Shot 32: Point Of View
Shot 34: Close up
Shot 35: Tracking shot
Shot 36: Establishing
Shot 37: Point Of View
Shot 38: Point Of View
Shot 39: Point Of View Tracking
Shot 40: Establishing Shot
Shot 41: Mid Shot
Shot 42: Close Up
Shot 43: Wide Shot
Shot 44: Point Of View
Shot 45: Point Of View
Shot 46: Mid Shot
Shot 47: Cutaway
Shot 48: Point Of View
Shot 49: Close Up
Shot 50:Medium Close Up
Shot 51: Wide Shot
Shot 52: Close Up
Shot 53: Noddy Shot
Shot 54: Point Of View
Shot 55: Cut Away
Shot 56: Close Up
Shot 57: Wide Shot
Shot 58: Wide Shot
Shot 59: Medium Close Up
Shot 60: Medium Close Up
Shot 61: Point Of View
Shot 62: Point Of View
Shot 63: Very Wide Shot
Shot 64: Extreme Close Up
Shot 65: Two Shot
Shot 66: Close Up
Shot 67: Wide Shot
Shot 68: Close Up
Shot 69: Close Up
Shot 70: Cut Away
Shot 71: Wide Shot
Shot 72: Close Up
Shot 73: Hand Held
Shot 74: Close Up
Shot 75: Close Up
Shot 76: Cut Away
Shot 77: Hand Held
Shot 78: Hand Held Close Up
Shot 79: Hand Held Close Up
Shot 80: Very Wide Shot
Shot 81: Hand Held
Shot 82: Close Up
Shot 83: Close Up
SHot 84: Hand Held

Planning: Finalising location and other elements of planning

To get the best out of my music video, i have created a film schedule that gets the best out of my time filming with my cast and other assets. This is an over view on the planning as a whole from casting, location, equipment and mise en scene.

Location
I have decided to feature my video in various different location to represent memories of the couple featuring in my music video, including, Wicksteeds Park, a home, park, resteruant and many other places. To get the best lighting effects and footage, i have planned a specific date that i will like and looked at the whether in advanced to gain the best from the shoot.
Looking at the whether forecast for Kettering on the week that i would like to film, has showed showers with the brightest and sunniest day being on the Monday. This means that i would like to get most of the filming done on the Monday where the forecast is saying is the best day to do so. Unfortunately, i am at school during monday but i can arrange for me to be out of lesson to film the footage.

Equipment 
To film the footage needed to make my music video, i am going to use the best quality camera and other equipment needed to get the best results. I am going to be using the Cannon EOS1100D camera that is provided by my school which is very useful. Most of my footage will be outside but some of it will feature inside shots. For the inside shots i am going to use professional lighting eqipment that are at school which there will be no need for me to take them out of this location.

 Mise en scene
The cast that i am going to feature in my music video no not have a specific dress code that they need to follow but i would like the cast to wear casual, everyday clothing, not too dressed up. This is to fit the target audience that i am aiming for. Also, because i feature various different memories within the micic video, i would like the cast to wear something different every time another memory is being filmed. A coat can be added, change of t-shirt, some accessories, just to show that they are in a different memory and the viewers can separate one from another.

Casting

Planning: What i am going to do over the Christmas holiday?

Over the christmas period i am going to get outstanding tasks that need to be completed, filming parts of  my music video and catching up with any work that needs to be done:

• Pictures of cast and decide who will feature in my music video
• Plan the shot list
• Confirm the location for my filming and have a set date to film some of the music video parts within the holidays
• Confirm actors

Planning: Green screen edit to Adele - Rolling in the deep

I was given a task to replace Adele - Rolling in the deep music video with one of KBA year 11 students, Ellie Rowden. Ellie was lip syncing to this song and my task was to replace Adele where she appeared in the music video with Ellie lip syncing. Using this process i have learnt to use the green screen affect by removing the green background and laying Ellie over the top of Adele's music video. This was done by using the 'ultra key' feature.  I have added a video onto my blog that i have created to demonstrate this feature. From the skills i have learnt, i am now thinking of using green screen within my music video and i am now more confident on lip syncing with a song. Overall i feel that i have succeeded in the task and have learnt new skill and the final outcome of the video is very good with the lip syncing being on time.

Independent research - Inspiration

I have chosen this music video as a inspiration because i like the way the it has been edited and selected filters that have been used int his music video. I want to use some sort of vintage/cinema style effect which is exampled in this music video.

Planning: Mise-en-scene

Props
Within my music video, i am not going to need a great amount of props for my music video but i will need a couple.

• Rose - I will need 1 rose to complete my time laps.

Costumes
There are no specific costumes that are needed in my music video, although, i want my actors in the music video to be dressed casual in everyday clothes. As the music video is based around past memories, i would like every memory shown throughout the music video to be in different clothing whether it is something major or minimalistic.

Lighting
As all most of my scenes are outside, natrual lighting wil be used. I will take equipment along with me to the day of the filming if i find that more light is needed. Secondly some of the shots are going to be inside which i need to be carful where abouts i film inside. Although, i am having a scene where plates, glasses and cutlery will be thrown towards to ground on a white back ground. This means i am going to have to have a white back drop which flows down to the floor with lighting. All this equipment is provided at school, therefore i am going to have to film the scene in school.

Planning: Equipment

To get the best out of my footage, i am going to need the best equipment i can get hold of, including a quality camera and a professional lighting system. My school has all the equipment that i am going to need so this should not be a problem during the filming stage. 

The camera that i am going to use is Cannon EOS1100D which is a high quality camera, good for filming video, easy to use and have all the features that i need to film the footage for my music video. Secondly, i am going to need a professional lighting system that allows me to gain as much light, quality and the effect i want. I am going to us a professional studio lighting equipment that will let me gain the most light i can achieve and look good on the final product.

Practising with green screen

I have practiced using the green screen in class and then edited it on Adobe Premier Pro using the tools provided. 

Planning: Location Planning

There is no specific location that i am planning to use, within the music video there will be various different, random locations. I have select different locations around my town, Kettering and the local area surrounding Kettering. I wanted these locations to have a purpose, this purpose was to show the memories of the couple.

Locations

• A house, my house to represent that they lived together and this was in the past. There will be 2 shots using this location, one at the start showing happiness when they lived together and another towards the end showing anger, smashing up things etc. 
• Park. This could  be my local park or Wicksteeds Park. The couple will be walking around happy, on the swing, slides, etc. Close ups of the couple laughing and enjoying one an others company. 
• The streets. These would be in Kettering. I want the street to have some sort of graffiti as they laugh and joke. 
• Brick wall. At the side of my house there is a plain, brick wall that i will use for the artist to do the miming. This will show that he has been stripped of his emotions. 
• Car. I will be filming the couple driving along a country road.
• Woods. Here the couple will be hugging and laughing why the camera rotates around them. Later on within the music video, the will re visit this location but instead of hugging and laughing  they will be arguing and shouting at each why the camera rotates around them again but in a faster motion and a more un stable way. 
• Lake. There is a lake at Wicksteed park so i am going to use this location. 
• Field. This will be used to show the sun set why the couple stand and look at it. 
• Road. I will also use this location for the parts of the music video where the artist will have to mime.

Below i have created a slideshow with images of locations i wish to film my music video at. 

Adobe TV: Developing my skills

To develop my skills further, as i am new to Adobe editing program, i have been researching and watching some clips and tutorials on how to use different features and aspects of the program. I have only chosen to watch one clips that i feel i will benefit from when coming to edit my own music video. The clips that i have watched are, green screen, using clip mixer to adjust volume and pan and the best affect on the program i can use. 

Planning: Learning to edit

I have created a short Adobe Premier Pro video using a random footage. I have put together a clip to familiarise myself with Adobe Premier Pro. I have learnt different techniques and skills to help me when editing my music video for Tom Odell - Another Love. Sequence 1 is the first draft of my short film and the second is the final video. I have took many screen shots to refer back to when doing the main task.

Revised Target Grade

Target Grade = C

Planning: Treatment

Independent research - ideas from various other music videos

I have gathered various images from different, professional music video from various artists that have the effect i would like in my music video. 

Make your own slide show at Animoto.

Planning - Examples of professional music video treatments

 CLICK HERE to read the music video treatment prepared by director/producer Jonathan Scott Chinn for the song 'Idea Maker' by Ladycop.

CLICK HERE to see the same director's treatment for Michael Todd's song 'Too Much Of Me'. This is a different genre to Ladycop so i can se how the director approaches videos to compliment the artist's style.

Planning: Gathering ideas for my music video

Below i have created a Prezi to gather my ideas for my music video of Tom Odell - Another Love

Independent research - Video Static and Promo News

I have came to the point in planning my music video where i need to collect as many ideas possible and narrow them down to the main plot of the music video. To do this i have used various sites to watch music videos to gain ideas. Video Static and Promo News are the main websites that i have been using to research, along with YouTube.

Independant research - Tom Odell radio interview

Planning - Dynamics graph



Below is the rough copy of my graph  



By drawing out a detailed, dynamics graph of my chosen song Another Love, i have learnt that my chosen song is almost like a ladder getting faster and more louder aloud with the beat to the song picking up towards the end of the song. The chorus's throughout the song a mainly the same, having slight low points and then gaining past coming to the versus throughout the song. This graph makes it much clearer for me and is helping me to plan my video, like cutting to the beat and what areas i can make it more dramatic to fit the song.

Planning: Lyrical Analysis of my chosen song choice

Planning and Research: SoundCloud

I have found Tom Odell's SoundCloud page where all of his released music and demos are available to listen and download.

Research and Planning: Tom Odell interview

Tom Odell has already had a terrific 2013 as he picked up the BRITS Critics Choice earlier this year and he is one of the most exciting talents to watch out for over the next twelve months or so.

This summer will see him release his debut album Long Way Down and we caught up with him to chat about the record, the success he has achieved so far and what lies ahead.

- You are about to release your debut album Long Way Down so what can fans expect from this new collection of tracks?

I guess it is quite similar to the singles that have been released. It does have quite a live feel to it as I recorded it with my band. I guess it is difficult to articulate.

- Well I gave the album a listen this morning and there is a live and almost raw feel to this record so I wondered why you decided to go with a more stripped back sound?

I really wanted to have a raw feel to it. A lot of music these days is made with a lot of computers and is auto-tuned and they use a lot of technology to get to the sound and I wanted to make an album that I could play live and wouldn’t be different.

I also wanted to make an album that was honest and raw and sound quite human. It was very important to me that the album had flaws and imperfections as I wanted it to be more human and real.

- There is still quite a while until the album is released but have you been able to gage any early response - from critics for example?

It seems good. I am not a slave to reviews as I make music for people to listen to not critics. The singles that have been released so far have got a good reaction, but you never can tell.

- 2013 has already been a bit of a whirlwind so far so have you had time to catch your breath yet and reflect on what has happened so far?

I haven’t really as it has been quite full on since January - the things we have been doing since January has just been crazy. But I have been enjoying it.

I love playing live and I love touring and meeting fans and going all over the world as it is something that I have always dreamed of. It feels really good.

I have worked a long time to get to this point as I have been writing since I was twelve or thirteen, so it is not like it has happened over night. But it has been cool.

- Speaking of touring you have just finished so how has the new album being going down with a live audience?

It’s good, it’s been great. It is the funniest thing when you play an album to someone who hasn’t heard hit but it has been amazing.

What I am really pleased about is what we made an album that we could play live and that we could communicate live. It was really important that we were able to do that and so I am really happy.

- Things are also going well in the States. You have spent some time out there and played South by Southwest so how are things looking out in America at the moment?

We have only been there once or twice but we really do seem to be having a good start. We are about to go on a tour of America at the end of this month - we are also doing some really exciting things in New York, which I can’t say anything about. I am really excited about America.

It’s amazing how music has taken me around Europe and we are going to be going to Japan and Australia in June and it is just amazing how it can take you to so many places.

- How was your South By Southwest experience?

It was amazing. It was amazing to be in Texas as it was everything that I… it really lives up to what you think as everyone drives around in pickup trucks and listens to country music.

South by Southwest was an incredible festival and it was twenty five degrees so it was a nice break from the cold.

- You picked up the BRITS Critics’ Choice Award earlier this year so how was that whole experience - you are the first male artist to ever win the gong?

It was great. It was really good. I think that the BRITS Critics Choice and the BBC Introducing are great for new music.

I have been involved in a few of them this and I just think that they are really great for new music and they really support new talent. It brings the attention of the public to new music.

They increase the consciousness of new talent and to have an entire awards category that is dedicated to new music is really encouraging.

It has just meant that so many more people have heard my music that wouldn’t have heard it otherwise. It has opened up to wider range of people and that is something that I have always dreamed of.

- How surprised were you to win?

I was really surprised actually - I really didn’t expect to win. It has sunk in now as it has been a little while.

It was just the craziest couple of months, it was mad. To win a BRIT award before you have released an album is just mad.

- Going back to the album you have had a hand in producing the record so how important is for you to be involved in that side of things?

I worked with a producer called Dan Greg and he was great. He had done some work on The Vaccines first album and that was always something that I had been a fan of - the fact that it was very live.

So I have always been a fan of Dan’s work and he heard a demo of mine and we met up for a coffee. There was a real mutual appreciate of the same type of music so it really worked.

I am a musician so I come from a place where I arrange the music - it is my thing and so I am very very hands on.

It was great to work with Dan because he really brought the engineering and production side of things. I knew how I wanted the songs to be arranged and so I had a very clear vision of what I wanted.

- You have mentioned already that you have been song writing from a very young age so where did you love of music start? And what bands or artists were you listening to as you were growing up?

I don’t know where my love of music started. I remember when I was about three of four and I saw this band at this fete somewhere and I just remember being fascinated by it - that is one of my earliest memories.

Then my grandmother had a piano that I would go and play. But I have always had a love of it and I have always been obsessed with it.

I listened to a lot of Elton John, Tom Waite, Bob Dylan - I was always obsessed with the piano and I would always go back to it. David Bowie, Ben Folds those are the kinds of artists that I would always go back to.

- And how would you say that music that you listened to growing up as influenced you own music?

I think it has influenced it hugely - I guess everything influences you and it is hard to pin point what influences you more.

I have always listened to a lot of different music so there has never been one artist that has been the one - lots of artists say that there was one artist that influenced them the most. But for me it was a combination of a few. I think they have hugely inspired and influenced me, yeah.

- Finally what's next for you?

We are doing lots of promoting over the next few weeks and then I am off to America at the end of this movie, we are doing a three week tour which I am very excited about.

Then we head back for a European tour and when we get back to England the record will be coming out. I am really looking forward to it.

- Are you going to tour this album for a while or are you looking to get back into the studio at the back end of this year?

I hope so yeah, I would love to get back in the studio at the end of this year. I am already itching to start working on something new and I am writing a lot of new songs at the moment.

I am already starting to think about the next one. But I am excited by touring as I love it, I really do and I can’t wait to do it for the rest of the year.

Tom Odell - Long Way Down is released 24th June

Research and Planning: Tom Odell official website

I have linked Tom Odell's official website for future references.

Tom Odell's official website

Research and Planning: Target audience profile

Below i have created a Prezi presentation on two typical Tom Odell audiences and their lifes. I have selected  two different genders to see the difference between the two.

Research and Planning: Tom Odell interview

I have found a interview on YouTube of Tom Odell speaking about his music inspiration, the journey he has had to get where he is now and about his new album 'Long way down'. I feel that this will help me understand Tom's style of music, who and what inspired him to write such powerful lyrics and his past.

Research and Planning - Audience Research Survey

I have made a survey to find out more about peoples different preferences to different types of music that they enjoy. Once i have gained enough information to analyse the results, i can then see clearly what people enjoy and don't enjoy about a music video. Once i have collected enough responses from a variety of people, i will analyse my results and use some of the results from the responses to use in my own music video for Tom Odell.
Click here to take survey

Research and Planning: Audience research

To advertise Tom Odell's music i needed to make sure i target the right audience to suit his music. I am going to look at Demographic and Psychographic information.

Demographic Information: This can be things that can be put into different categories and labelled in several ways. This information includes gender, ethnicity, race and disability. Demographic information is only facts and nothing else.

Psychographic Information: This is a different type of information were it is the study of personality, values, attitudes, interest and the lifestyle of the person. Psychographic information is completely different to demographic information because it can only be created after a demographic information profile has been made.

I will make a questionnaire to gather demographic and psychographic information from people, using Survey Monkey to do this. I am interested in finding out what the audience look for when listening for different types of music and what sort of artist/genre they prefer to listen to.

Research and Planning: Mood board

Research and Planning: Chosen music artist research

Research and Planning - Research music artists #3

Research and Planning - Research music artists #2

Research and Planning - Research music artists #1

Glogster

I have created a test Glogter to get used to this webstite. Glogster is a social netwoking website that allows you to inbed free interactive posters onto your blog.

Brief Textual Analysis of Your Chosen Music Video

1. Name of artist?

Amy Winehouse

2. Title of the song

Back to Black

3. Date of release?

30 April 2008

4. Director of video (if possible)?

Phil Griffin

5. What genre of music does this song fall into?
Soul

6. Is there a relationship between the lyrics and visuals in the song? (Do the visuals illustrate or amplify the lyrics?
I felt that there was a relationship between the visuals and the lyrics becuase the effects used when editing the song relates to the song title 'back to black'. They have used the black and white affect within the editing of the music video. Also, you can tell that the clothing that Amy Winehoouse is wearing and the actors around her have a relationship with the songs lyrics.

7. I there a relationship between the music and the visuals? (Does the video cut to the beat? Are there solo instrumentals that are illustrated in some way by the visuals? Does the editing of the video change the pace with the music?


8. What is the importance of the artist in the visuals? (How is the artist being 'sold' to the audience? What image of the artist is being given? Does the video relate in any way to previous videos by this artist? Are there any motifs (signs) which have been used previously, or does this video represent a change? If it is the artists first video, how are they being portrayed and why?


9. Is there any voyeurism in the video? ( is the artist or anyone else portrayed in a sexual way? Are there any other aspects of voyeurism such as 'screen within screen', binoculars, cameras, etc?)
There is no voyeurism within the music video at all. The music video is based around a funeral so i feel that it would not be relevant towards the video and lyrics. There is no relationship between voyeurism and the music vidoe.

10. Does the video have any intertextuality? (Does it make reference to or show influence from any other media texts?)


11. What is the mixture in the video between performance (the band performing) and narrative (a story being told)?
Most of the video is Amy Winehouse lip singing with the lyrics but there is a story being told. The story is that she is now in a dark place, feeling down becuase of a previous relationship and now she is trying to forget the past with the funeral of the relationship between the two. Her ex could not give up drugs "kept his lips wet with his same old safe bet". He goes back to "her" (drugs) and Amy goes back to "black" (drugs) as well. She kept trying to say "goodbye" to drugs but he kept pulling her back in

Andrew Goodwin's 6 Feature of Music Videos

In his book Dancing Factory Goodwin points put characteristics and features that can be found in music videos.

1.Music videos demonstrate genre characteristics. (E.g. Stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop)

2.There is a relationship between lyrics and visuals. The lyrics are represented with images. (Either illustrative, amplifying, contradicting)

3.There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. (Either illustrative, amplifying, contradicting)

4.The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur their work (a visual style)

5.There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.

6.There are often intertextual (to films, tv programmes, other music videos etc)

From Andrew Goodwin, Dancing in the distraction factory, 1992.

Dave Grohl 2013 Keynote Speech

Me as a Consumer of music

Mum - My mum listens to all different genres of music from the Ramones to today's top chart music. I think that she has been influenced by my step dad who listens to bands such as The Clash and The Sex Pistols. The punk genre he is into contrasting with me listening to chart music in the car and around the house where my mum can hear.

Dad - My dad and mum live in different households so in one house I have been brought up with one type of music then another in another house hold. My dad likes Spandau Ballet, Elvis and Cliff Richard. I have not been influenced in a any way from my dads enjoyment in music but when he plays it in the car, I tend to know the words because I have been brought up listening to this type of music. Although, as i have grown up, i have grew out of listening to this type of music.




Me- I feel that i am more influenced by my step dad more than my dad or mum because i am now interested in his music tastes. The Vaccines are now one of my favourite bands clearly influenced by my step dads choice in music. Although, i do like present music that is in the charts. I have found my own music genre that i was not in my house hold such as Amy Winehouse.


I listen to the music channels, mainly MTV and 4Music because i like these channels normally show the music that i enjoy listening to. Also i prefer these channels to any other because they show reality shows as well as music. Also, all of my music that i have downloaded is on my phone and have an app called VEVO that lets me listen to the lastest music when im out of the house.