Audience Research: Music Video Colour

To achieve the feel and look that i wanted to portray to the audience, i didn't know whether to make the music video black and white or leave it in colour. Because the start and the end of the music video is not within the memories of the couple. I took the decision of making the memories which is the middle section of the music video black and white but wanted audience feedback to see if i had made the correct choice.

I ask a hand full of people to watch both edited music videos one colour and the other black and white. These were the responses that i received. 

1. Ellie Spence 'Looking at both of your music video the colour one and the black and white one, i personally think that you should change it to black and white as it defines to the audience that the memories  (black and white) are separate the start and ending of the music video were the couple meet (colour)'. 

2. Mr Henton 'I think that you should change it to black and white as listening to the song that you have chosen, it seems to go with the song more having it in black and white rather than colour'.

3. Becca Payne 'I feel that you should keep it in colour as at the start of the music video were the shots are going through London, brightness and lens flare looks good but when you change it to black and white you can't see these features as much'.

From the feedback i have received, i have made the choice of keeping the music video black and white instead of full colour. Below is the music video in colour and black and white.