To advertise Tom Odell's music i needed to make sure i target the right audience to suit his music. I am going to look at Demographic and Psychographic information.
Demographic Information: This can be things that can be put into different categories and labelled in several ways. This information includes gender, ethnicity, race and disability. Demographic information is only facts and nothing else.
Psychographic Information: This is a different type of information were it is the study of personality, values, attitudes, interest and the lifestyle of the person. Psychographic information is completely different to demographic information because it can only be created after a demographic information profile has been made.
I will make a questionnaire to gather demographic and psychographic information from people, using Survey Monkey to do this. I am interested in finding out what the audience look for when listening for different types of music and what sort of artist/genre they prefer to listen to.
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