Independent research - ideas from various other music videos
I have gathered various images from different, professional music video from various artists that have the effect i would like in my music video.
Make your own slide show at Animoto.
Planning - Examples of professional music video treatments
CLICK HERE to read the music video treatment prepared by director/producer Jonathan Scott Chinn for the song 'Idea Maker' by Ladycop.
CLICK HERE to see the same director's treatment for Michael Todd's song 'Too Much Of Me'. This is a different genre to Ladycop so i can se how the director approaches videos to compliment the artist's style.
CLICK HERE to see the same director's treatment for Michael Todd's song 'Too Much Of Me'. This is a different genre to Ladycop so i can se how the director approaches videos to compliment the artist's style.
Planning: Gathering ideas for my music video
Below i have created a Prezi to gather my ideas for my music video of Tom Odell - Another Love
Independent research - Video Static and Promo News
I have came to the point in planning my music video where i need to collect as many ideas possible and narrow them down to the main plot of the music video. To do this i have used various sites to watch music videos to gain ideas. Video Static and Promo News are the main websites that i have been using to research, along with YouTube.
Planning - Dynamics graph
Below is the rough copy of my graph
By drawing out a detailed, dynamics graph of my chosen song Another Love, i have learnt that my chosen song is almost like a ladder getting faster and more louder aloud with the beat to the song picking up towards the end of the song. The chorus's throughout the song a mainly the same, having slight low points and then gaining past coming to the versus throughout the song. This graph makes it much clearer for me and is helping me to plan my video, like cutting to the beat and what areas i can make it more dramatic to fit the song.
Planning and Research: SoundCloud
I have found Tom Odell's SoundCloud page where all of his released music and demos are available to listen and download.
Research and Planning: Tom Odell interview
Tom Odell has already had a terrific 2013 as he picked up the
BRITS Critics Choice earlier this year and he is one of the most exciting
talents to watch out for over the next twelve months or so.
This
summer will see him release his debut album Long Way Down and we caught up with
him to chat about the record, the success he has achieved so far and what lies
ahead.
- You are about to release your debut album Long Way Down so what can
fans expect from this new collection of tracks?
I
guess it is quite similar to the singles that have been released. It does have
quite a live feel to it as I recorded it with my band. I guess it is difficult
to articulate.
- Well I gave the album a listen this morning and there is a live and
almost raw feel to this record so I wondered why you decided to go with a more
stripped back sound?
I
really wanted to have a raw feel to it. A lot of music these days is made with
a lot of computers and is auto-tuned and they use a lot of technology to get to
the sound and I wanted to make an album that I could play live and wouldn’t be
different.
I
also wanted to make an album that was honest and raw and sound quite human. It
was very important to me that the album had flaws and imperfections as I wanted
it to be more human and real.
- There is still quite a while until the album is released but have you
been able to gage any early response - from critics for example?
It
seems good. I am not a slave to reviews as I make music for people to listen to
not critics. The singles that have been released so far have got a good
reaction, but you never can tell.
- 2013 has already been a bit of a whirlwind so far so have you had time
to catch your breath yet and reflect on what has happened so far?
I
haven’t really as it has been quite full on since January - the things we have
been doing since January has just been crazy. But I have been enjoying it.
I
love playing live and I love touring and meeting fans and going all over the
world as it is something that I have always dreamed of. It feels really good.
I
have worked a long time to get to this point as I have been writing since I was
twelve or thirteen, so it is not like it has happened over night. But it has
been cool.
- Speaking of touring you have just finished so how has the new album
being going down with a live audience?
It’s
good, it’s been great. It is the funniest thing when you play an album to
someone who hasn’t heard hit but it has been amazing.
What
I am really pleased about is what we made an album that we could play live and
that we could communicate live. It was really important that we were able to do
that and so I am really happy.
- Things are also going well in the States. You have spent some time out
there and played South by Southwest so how are things looking out in America at
the moment?
We
have only been there once or twice but we really do seem to be having a good
start. We are about to go on a tour of America at the end of this month - we
are also doing some really exciting things in New York, which I can’t say
anything about. I am really excited about America.
It’s
amazing how music has taken me around Europe and we are going to be going to
Japan and Australia in June and it is just amazing how it can take you to so
many places.
- How was your South By Southwest experience?
It
was amazing. It was amazing to be in Texas as it was everything that I… it
really lives up to what you think as everyone drives around in pickup trucks
and listens to country music.
South
by Southwest was an incredible festival and it was twenty five degrees so it
was a nice break from the cold.
- You picked up the BRITS Critics’ Choice Award earlier this year so how
was that whole experience - you are the first male artist to ever win the gong?
It
was great. It was really good. I think that the BRITS Critics Choice and the
BBC Introducing are great for new music.
I
have been involved in a few of them this and I just think that they are really great
for new music and they really support new talent. It brings the attention of
the public to new music.
They
increase the consciousness of new talent and to have an entire awards category
that is dedicated to new music is really encouraging.
It
has just meant that so many more people have heard my music that wouldn’t have
heard it otherwise. It has opened up to wider range of people and that is
something that I have always dreamed of.
- How surprised were you to win?
I
was really surprised actually - I really didn’t expect to win. It has sunk in
now as it has been a little while.
It
was just the craziest couple of months, it was mad. To win a BRIT award before
you have released an album is just mad.
- Going back to the album you have had a hand in producing the record so
how important is for you to be involved in that side of things?
I
worked with a producer called Dan Greg and he was great. He had done some work
on The Vaccines first album and that was always something that I had been a fan
of - the fact that it was very live.
So
I have always been a fan of Dan’s work and he heard a demo of mine and we met
up for a coffee. There was a real mutual appreciate of the same type of music
so it really worked.
I
am a musician so I come from a place where I arrange the music - it is my thing
and so I am very very hands on.
It
was great to work with Dan because he really brought the engineering and
production side of things. I knew how I wanted the songs to be arranged and so
I had a very clear vision of what I wanted.
- You have mentioned already that you have been song writing from a very
young age so where did you love of music start? And what bands or artists were
you listening to as you were growing up?
I
don’t know where my love of music started. I remember when I was about three of
four and I saw this band at this fete somewhere and I just remember being
fascinated by it - that is one of my earliest memories.
Then
my grandmother had a piano that I would go and play. But I have always had a
love of it and I have always been obsessed with it.
I
listened to a lot of Elton John, Tom Waite, Bob Dylan - I was always obsessed
with the piano and I would always go back to it. David Bowie, Ben Folds those
are the kinds of artists that I would always go back to.
- And how would you say that music that you listened to growing up as
influenced you own music?
I
think it has influenced it hugely - I guess everything influences you and it is
hard to pin point what influences you more.
I
have always listened to a lot of different music so there has never been one
artist that has been the one - lots of artists say that there was one artist
that influenced them the most. But for me it was a combination of a few. I
think they have hugely inspired and influenced me, yeah.
- Finally what's next for you?
We
are doing lots of promoting over the next few weeks and then I am off to
America at the end of this movie, we are doing a three week tour which I am
very excited about.
Then
we head back for a European tour and when we get back to England the record
will be coming out. I am really looking forward to it.
- Are you going to tour this album for a while or are you looking to get
back into the studio at the back end of this year?
I
hope so yeah, I would love to get back in the studio at the end of this year. I
am already itching to start working on something new and I am writing a lot of
new songs at the moment.
I
am already starting to think about the next one. But I am excited by touring as
I love it, I really do and I can’t wait to do it for the rest of the year.
Tom Odell - Long Way Down
is released 24th June
Research and Planning: Target audience profile
Below i have created a Prezi presentation on two typical Tom Odell audiences and their lifes. I have selected two different genders to see the difference between the two.
Research and Planning: Tom Odell interview
I have found a interview on YouTube of Tom Odell speaking about his music inspiration, the journey he has had to get where he is now and about his new album 'Long way down'. I feel that this will help me understand Tom's style of music, who and what inspired him to write such powerful lyrics and his past.
Research and Planning - Audience Research Survey
I have made a survey to find out more about peoples different preferences to different types of music that they enjoy. Once i have gained enough information to analyse the results, i can then see clearly what people enjoy and don't enjoy about a music video. Once i have collected enough responses from a variety of people, i will analyse my results and use some of the results from the responses to use in my own music video for Tom Odell.
Click here to take survey
Click here to take survey
Research and Planning: Audience research
To advertise Tom Odell's music i needed to make sure i target the right audience to suit his music. I am going to look at Demographic and Psychographic information.
Demographic Information: This can be things that can be put into different categories and labelled in several ways. This information includes gender, ethnicity, race and disability. Demographic information is only facts and nothing else.
Psychographic Information: This is a different type of information were it is the study of personality, values, attitudes, interest and the lifestyle of the person. Psychographic information is completely different to demographic information because it can only be created after a demographic information profile has been made.
I will make a questionnaire to gather demographic and psychographic information from people, using Survey Monkey to do this. I am interested in finding out what the audience look for when listening for different types of music and what sort of artist/genre they prefer to listen to.
Demographic Information: This can be things that can be put into different categories and labelled in several ways. This information includes gender, ethnicity, race and disability. Demographic information is only facts and nothing else.
Psychographic Information: This is a different type of information were it is the study of personality, values, attitudes, interest and the lifestyle of the person. Psychographic information is completely different to demographic information because it can only be created after a demographic information profile has been made.
I will make a questionnaire to gather demographic and psychographic information from people, using Survey Monkey to do this. I am interested in finding out what the audience look for when listening for different types of music and what sort of artist/genre they prefer to listen to.
Glogster
I have created a test Glogter to get used to this webstite. Glogster is a social netwoking website that allows you to inbed free interactive posters onto your blog.
Brief Textual Analysis of Your Chosen Music Video
1. Name of artist?
Amy Winehouse
2. Title of the song
Back to Black
3. Date of release?
30 April 2008
4. Director of video (if possible)?
Phil Griffin
5. What genre of music does this song fall into?
Soul
6. Is there a relationship between the lyrics and visuals in the song? (Do the visuals illustrate or amplify the lyrics?
I felt that there was a relationship between the visuals and the lyrics becuase the effects used when editing the song relates to the song title 'back to black'. They have used the black and white affect within the editing of the music video. Also, you can tell that the clothing that Amy Winehoouse is wearing and the actors around her have a relationship with the songs lyrics.
7. I there a relationship between the music and the visuals? (Does the video cut to the beat? Are there solo instrumentals that are illustrated in some way by the visuals? Does the editing of the video change the pace with the music?
8. What is the importance of the artist in the visuals? (How is the artist being 'sold' to the audience? What image of the artist is being given? Does the video relate in any way to previous videos by this artist? Are there any motifs (signs) which have been used previously, or does this video represent a change? If it is the artists first video, how are they being portrayed and why?
9. Is there any voyeurism in the video? ( is the artist or anyone else portrayed in a sexual way? Are there any other aspects of voyeurism such as 'screen within screen', binoculars, cameras, etc?)
There is no voyeurism within the music video at all. The music video is based around a funeral so i feel that it would not be relevant towards the video and lyrics. There is no relationship between voyeurism and the music vidoe.
10. Does the video have any intertextuality? (Does it make reference to or show influence from any other media texts?)
11. What is the mixture in the video between performance (the band performing) and narrative (a story being told)?
Most of the video is Amy Winehouse lip singing with the lyrics but there is a story being told. The story is that she is now in a dark place, feeling down becuase of a previous relationship and now she is trying to forget the past with the funeral of the relationship between the two. Her ex could not give up drugs "kept his lips wet with his same old safe bet". He goes back to "her" (drugs) and Amy goes back to "black" (drugs) as well. She kept trying to say "goodbye" to drugs but he kept pulling her back in
Soul
6. Is there a relationship between the lyrics and visuals in the song? (Do the visuals illustrate or amplify the lyrics?
I felt that there was a relationship between the visuals and the lyrics becuase the effects used when editing the song relates to the song title 'back to black'. They have used the black and white affect within the editing of the music video. Also, you can tell that the clothing that Amy Winehoouse is wearing and the actors around her have a relationship with the songs lyrics.
7. I there a relationship between the music and the visuals? (Does the video cut to the beat? Are there solo instrumentals that are illustrated in some way by the visuals? Does the editing of the video change the pace with the music?
8. What is the importance of the artist in the visuals? (How is the artist being 'sold' to the audience? What image of the artist is being given? Does the video relate in any way to previous videos by this artist? Are there any motifs (signs) which have been used previously, or does this video represent a change? If it is the artists first video, how are they being portrayed and why?
9. Is there any voyeurism in the video? ( is the artist or anyone else portrayed in a sexual way? Are there any other aspects of voyeurism such as 'screen within screen', binoculars, cameras, etc?)
There is no voyeurism within the music video at all. The music video is based around a funeral so i feel that it would not be relevant towards the video and lyrics. There is no relationship between voyeurism and the music vidoe.
10. Does the video have any intertextuality? (Does it make reference to or show influence from any other media texts?)
11. What is the mixture in the video between performance (the band performing) and narrative (a story being told)?
Most of the video is Amy Winehouse lip singing with the lyrics but there is a story being told. The story is that she is now in a dark place, feeling down becuase of a previous relationship and now she is trying to forget the past with the funeral of the relationship between the two. Her ex could not give up drugs "kept his lips wet with his same old safe bet". He goes back to "her" (drugs) and Amy goes back to "black" (drugs) as well. She kept trying to say "goodbye" to drugs but he kept pulling her back in
Andrew Goodwin's 6 Feature of Music Videos
In his book Dancing Factory Goodwin points put characteristics and features that can be found in music videos.
1.Music videos demonstrate genre characteristics. (E.g. Stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop)
2.There is a relationship between lyrics and visuals. The lyrics are represented with images. (Either illustrative, amplifying, contradicting)
3.There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. (Either illustrative, amplifying, contradicting)
4.The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur their work (a visual style)
5.There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
6.There are often intertextual (to films, tv programmes, other music videos etc)
From Andrew Goodwin, Dancing in the distraction factory, 1992.
Me as a Consumer of music
Mum - My mum listens to all different genres of music from the Ramones to today's top chart music. I think that she has been influenced by my step dad who listens to bands such as The Clash and The Sex Pistols. The punk genre he is into contrasting with me listening to chart music in the car and around the house where my mum can hear.
Dad - My dad and mum live in different households so in one house I have been brought up with one type of music then another in another house hold. My dad likes Spandau Ballet, Elvis and Cliff Richard. I have not been influenced in a any way from my dads enjoyment in music but when he plays it in the car, I tend to know the words because I have been brought up listening to this type of music. Although, as i have grown up, i have grew out of listening to this type of music.
Me- I feel that i am more influenced by my step dad more than my dad or mum because i am now interested in his music tastes. The Vaccines are now one of my favourite bands clearly influenced by my step dads choice in music. Although, i do like present music that is in the charts. I have found my own music genre that i was not in my house hold such as Amy Winehouse.
I listen to the music channels, mainly MTV and 4Music because i like these channels normally show the music that i enjoy listening to. Also i prefer these channels to any other because they show reality shows as well as music. Also, all of my music that i have downloaded is on my phone and have an app called VEVO that lets me listen to the lastest music when im out of the house.
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